With unchanged passion, the Urbano family commits to the project the patriarch started in 1946, roasting coffee that enhance the scent, the warmth and the aroma of a high-quality Italian coffee. The Urbano family business was started in 1946 in the heart of Messina, where founder Umberto with the help of his wife Emanuela, began roasting small amounts of coffee on an artisan level. The fundamental rule was to choose with the utmost care the highest quality raw beans.
Today Miscela d’Oro is present in over 40 countries, to which it exports over 50% of its production. The small artisan coffee shop has transformed into a dynamic business, aimed at the future, determined to position itself among the top leaders in the business on the global market, a company who is always ready to answer to evolving consumers with new products, while continuing its attentiveness to quality and the consistency of the taste and aroma appreciated by consumers worldwide.